this is my final outcome of the top and i think it locks good. i feel the geometric pattern at the bottom works well against the clear clean top of the shirt. the placing of the logo done to look neat.

Screen Shot 2017-05-04 at 13.47.42

the lined areas represent the pattern and the logo is sketched quickly. i like the big shirt but i would like to try a gradient.

Screen Shot 2017-05-04 at 14.50.47

on this bag i used my colours. i used the brand pattern on the side and kept it clear on the front so the name wont clash with the pattern.

Screen Shot 2017-05-04 at 12.43.54

i wanted to leave as much clear pace as possible but i think it shows the brand well and the look is clear though out  the stationary.

Screen Shot 2017-05-04 at 11.51.26

THIS is my final tag

Screen Shot 2017-05-04 at 16.04.49

this is the colours, patterns and logo i will use for my brand. the reds are to relate to the rose.

Screen Shot 2017-05-03 at 13.16.58

this is 6 patters i made to represent the brand with the best being the bottom 3. the top first two don’t match the brand as the colours are off too much.

6 patterns

this wont be used as the colours aren’t going to be used.

Screen Shot 2017-04-28 at 13.27.23

this is some ideas for tags and the colours i might use.

Screen Shot 2017-04-28 at 10.54.07

this is a range of colour schemes that i plan on trying for my brand. the colours that are choses are hoped to represent the rose, but the green is to try something a little different but I’m unsure if it will work well.

Screen Shot 2017-04-28 at 09.45.04

this is a colour test and a test of what style works best and i fill the bottom ones do as it makes it look more like a rose to me.

Screen Shot 2017-04-27 at 14.48.43

this is a test of different fonts with my favourites being black rose and bradley hand bold.

Screen Shot 2017-04-27 at 14.48.26

this is my final sketch before i start on the computer.

Screen Shot 2017-04-27 at 14.54.29

this was the start of the development of the logo. my favourite to are the top middle ones as they are clear but i prefer the more simplistic on as the others are too much for the brand name.

Screen Shot 2017-04-27 at 14.53.41

this is the name of the brand and it is an idea of what id like my font to be. the curves and points are designed to resemble thorns from a rose bush.

Screen Shot 2017-04-27 at 14.54.12

the brand name will be changed to Wild Rose. this brand will be associated with todays fashion and would be similar in style to next and river island. the target will remain as teens and young adults. the font and logo will resemble roses. i aim to have the logo within the name but i want the logo to be simple and clearly recognisable.

Screen Shot 2017-04-07 at 14.13.51

tags, bags and packaging research 

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tags, bags and packaging mood-bord 

Screen Shot 2017-03-24 at 14.29.50

clothing designs research 

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clothing designs mood-bord

Screen Shot 2017-03-24 at 11.09.18

stationary set research 

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stationary set mood-bord 

Screen Shot 2017-03-24 at 10.30.39

BRIEF

You are being asked to create a brand identity for a new apparel brand. The company has no name so it is up to you to decide.

Products that will be part of the range will include T-shirts, hoodies, shirts, shoes, trainers, caps, hats, bags and so on… It will also include a range of printed designs for display in poster, postcard and small scale print.

MAIN REQUIREMENTS

• Main design for the clothing brand.
• Stationary Set
• Store tags
• A range of designs for clothing items including at least 3 different designs.
• A design for at least one accessory item

As part of the additional requirements, you can design ideas for website, phone app and any other outcomes you can think of.

patterns

Screen Shot 2017-04-07 at 10.07.56Screen Shot 2017-04-07 at 10.07.31Screen Shot 2017-04-07 at 10.06.39Screen Shot 2017-04-07 at 11.45.46Screen Shot 2017-04-07 at 11.44.08Screen Shot 2017-04-07 at 11.43.44Screen Shot 2017-04-07 at 11.43.24

geometric pattern

Screen Shot 2017-04-05 at 13.40.07

moodboards 

icon and decorative patterns

this repete a reasonably detailed image or images. due to the level of detail, it works better in 2 colours. these are often done by computer but a single image can be hand done and put onto a computer and then repeated.

Screen Shot 2017-04-05 at 14.24.23

abstract patterns

these sometime are done by stamps and paint but it can also be done on a computer but it looks better by hand

Screen Shot 2017-04-05 at 14.24.11

geomagnetic patterns

these are often done by computer as you get better precision but it can be done by hand too.

Screen Shot 2017-04-05 at 14.24.40

sign writing 

Screen Shot 2017-03-31 at 14.40.21

research 

sign writing fonts 

Screen Shot 2017-03-30 at 11.16.21

sign writing examples 

Screen Shot 2017-03-30 at 11.01.32

space fillers 

Screen Shot 2017-03-30 at 11.36.55

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