design report

our brief was to produce a large poster for a green wall a Cabot Circus that show how they run an environmentally friendly centre. during my research i fond that most posters are fun, bright and more illustration based. i didn’t really have an original idea a such, i just improved the wall that is up now and got an idea from there. my idea was to use scales to way up what they do and i feel it works well and from that it hasn’t changed.

i learnt that it isn’t easy to use a long rectangle that is large, its a hard space to work with but if you break it down into areas to evenly spread the weight, it becomes a lot easier. i feel that my outcome matches the brief perfectly as is shows all the information is a fun way and is eye catching and easy to follow. to be fair i didn’t really enjoy this one as the size and shape was a hard obstacle to overcome but when id did overcome that, it became a cool challenge to make the illustrations.

i produced it all one illustrator with the pen tool and all of the illustrations are just simple easy shapes. i do need a lot of improvements to the font and how i present the writing as that, in my opinion, drags the poster down.


this is my final poster. it has all the information that was requested. i stuck with the greens so its clear what it is about. all important information is in bold to make it stand out and the font used is easy to read. Screen Shot 2017-05-26 at 14.34.38

This was made as a second idea and is a refined copy of what is there but i also used illustrations. this won’t be used as it is way too similar to the old wall.

Screen Shot 2017-05-26 at 10.49.09

this uses the images i made and has most of the information. i haven’t yet thought of colours but i will try to use some greens

Screen Shot 2017-05-26 at 10.48.57

this is some illustrations i made that could possible be used. these illustrations are made as simple as possible with no colour so they are easy to recognise . these were chosen from the things Cabot wants us to talk about.

Screen Shot 2017-05-26 at 10.49.45



this poster has a clear contrast between the black, grey and blue, this allows the black and blue to pop out of the page. there is a lot of clear space to help space things out so the page doesn’t look to cluttered. the font is a simple sans-serif so it is simple and clear, it also don’t pull to much attention away the graphics. there is graphics used to show the numbers.


this one separates it into different sections with colour to make it clear. it uses simple graphics like the white bed so its easily recognised and you don’t need to spend time looking at it.


this one uses many colours so that it has no focus point. the structure is in lines down so it is spaced well. the graphics have to much details


this poster uses few colours and is mostly illustrations. its no the most eye catching poster but it is effective. my poster will try and be brighter as it needs to stand out but i do like the way it uses blocks of colours to separate the poster.

This is a mood-board of illustrations related to recycling to help give me ideas

Screen Shot 2017-05-19 at 09.59.15


the stars on the flag of the USA represents the states of America. these states came together and built the united states so in a sense, the stars are the building blocks of the USA, this takes that idea to show corporate america. this ad tell us that america is built upon large companies. most of the western world revolves around money and brand. trade has always been a part of global development but now quality and necessity doesn’t mater, we simply pay for a brand, a name. the large american companies that are replacing the stars are some of the worlds biggest brand that in a sense run america.

i would be a hypocrite to complain about these companies and i wear nike and i use apple but they have so much power that they come ahead of the people and the governments that should restrain them, this means companies like google can doge tax. i think this is what this ad is trying to say is that these companies control the so-called “strongest nation” that should control them.


this just sums up the world perfectly. we live in a world where we want everything small, thin and portable but this comes at a price. the technology we want and have is no cheep with apple products ranging from £500 to over £1000 and to help the companies like apple reduce cost and rise profit, these things are often made in poor countries.

apple prides their-self on insanely thin products and often has ads saying how amazingly  thin their products are. these ads make it clear that thin and small is the best thing. thin is better to the western world but to third world countries, it not. we live in a society of excess and they live in one of less. i think this ad shows the contrast of the poor and the rich. adbusters_ipad

the brief was to make a recipe that is fun and easy to follow and i feel i did that well. the illustrations are easy and clear but to help i did use writing as well. this is designed for those that love to make food from other countries and this screams Greek. the strongest thing in this is the fact the illustrations and writing backs each other. because i knew what i was gonna make as soon as i saw the brief so my research is clear and more directed a things i need as i didn’t need inspiration but more guidance. i think the ting i could improve is the illustrations to make them more clear but i feel that it is more than effective.

Screen Shot 2017-05-18 at 13.47.16


  1. Heat oven to 180C/160C fan/gas 4 and grease a 21cm x 21cm square cake tin with butter. Chop the nuts into small pieces using a food processor, taking care not to blitz them to a paste. Put them into a bowl, stir in the honey and a pinch of salt and set aside.


  1. Melt the butter in a pan over a low heat. Cut the first pack of filo pastry sheets in half (so that they fit the tin). Put one sheet in the tin and brush with the melted butter. Lay another sheet on top and brush with butter again, keep layering like this until the whole pack is used up.


  1. Spread the honey and nut mixture over the pastry and press it down lightly with the back of a spoon. Open the other pack of filo, cut in half and continue the layering and buttering process. When you reach the last sheet pour any remaining butter over the top to finish. Use a sharp knife to cut deep lines into the pastry to create either squares or diamond shapes then bake in the oven for 20 mins.


  1. Reduce the heat to 150C/130C fan/gas 2 and bake for a further 45 mins. While the baklava cooks put all the syrup ingredients into a saucepan and add 200ml water. Heat gently until the sugar has dissolved then boil the mixture for 8-10 mins or until it has reduced to the consistency of runny honey.


  1. When the baklava comes out of the oven, pour the warm syrup over the top, allowing it to run into the lines you have cut. Leave it to soak in and serve when it’s completely cold

graphic mood-boards  

Screen Shot 2017-05-12 at 13.20.23

Screen Shot 2017-05-12 at 09.55.01Screen Shot 2017-05-12 at 09.54.51Screen Shot 2017-05-12 at 10.21.44



i used the word abandoned and the majority of the word leaves D behind.

Screen Shot 2017-05-11 at 11.42.32

i use the word round and moved the O so it makes it look round but i left the gap so the word is still readable.

Screen Shot 2017-05-11 at 11.42.16

i used the word absent and missed out the N so the N is absent but it is still readable. i used this font as it look a bit like clear school type writing so its like an absent student.

Screen Shot 2017-05-11 at 11.41.39

i used the word steep and just slanted it to give the appearance of a steep hill. i used a clear font as i felt it wold be a bit harder to read if it had serifs and it wont look as neat.

Screen Shot 2017-05-11 at 11.41.49

i used the word vast and filled up the page so the word is vast. the letters are stretched so they look tall and thin so it looks vast. i wanted to narrow it to the top so it gives perspective but it didn’t look that good.

Screen Shot 2017-05-11 at 11.42.02


to the right are the 5 words i used. in the boxes are my 5 ideas for each word.

Screen Shot 2017-05-11 at 11.47.41

list of words

this is the list of 30 words that i shall pick 5 of my favourites

Screen Shot 2017-05-11 at 11.47.55


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s